Be a Responsible Custom-er

We're moving towards a future where customization will become our top choice, not a ready-made one. With the development of trends, today's consumers are aware of the negative effects of fast fashion and are taking responsible steps to fully control their lifestyles.

When it comes to socially conscious shoppers, they seem to be embracing the growing "slow fashion" movement that focuses strictly on sustainable materials and transparent, ethical work and manufacturing.

This growing concern for sustainability is particularly prominent among the younger generation. According to the American Advisory Chamber's Global Consumer Confidence Survey, at least 83% of American millennials value companies that are implementing environmental improvement programs. In addition, 75% of people are willing to change their consumption habits to obtain more sustainable products. According to First Insight data, like millennials, 73% of Gen Z consumers are willing to pay more for sustainable products.

We all know that sustainability brings longevity, especially in the consumer-driven world of temporary commodities. When we are surrounded by an uncertain world, we definitely want to be smart and responsible shoppers. The best way to do this is to think about a few steps in advance and avoid being blindsided by the price tag.

Because then you will realize that custom-made clothing is definitely a good long-term investment. Moreover, the materials used in the manufacturing process and their overall quality ratings-there will be fewer environmental and personal issues to deal with in the future!

So, don't you think switching to custom clothing may be a nice change because they are more durable than our regular ready-made clothing?

Mock Project 

About the brand - AVIRALEY is a custom, modern and sustainable apparel brand that caters to all gender roles and is specifically made for the age bracket (18-35)

Location: New York, NY, USA

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