LinkedIn Map for Beginners
For a beginner or a fresh graduate, creating a LinkedIn profile that stands out could be a tough task. Every part and detail is vital in creating a profile that screams your value to the world, from setting a goal to achieving it.
Setting a goal and knowing what you want to build come first. A job seeker profile, a personal brand, a business leader, or a freelancer profile, for example. It's critical to know what you want your profile to look like in order to achieve your objectives.
Most essential, once you know what you want to achieve, you must narrow down your profile to a single industry.
For example, creating a job seeker profile for the IT industry.
Once you've decided on your goal and narrowed down your profile to a certain industry, it becomes easier for LinkedIn to help your profile boost to make it easier for your targeted audience to reach out to you.
Follow these steps to establish a LinkedIn profile that will be a valuable asset to you.
Profile Picture
Your online persona is critical to your professional success. Upload a semi-formal photo that reflects your personality and sets a tone for your viewers to retain this.
Uploading photos that are highly casual or improper is not recommended. A party photo, for example.
If you haven't already done a short shoot, set up a camera with a timer at a one-hand distance, in front of a suitable background, and grin.
Banner
"The face of your digitised card is your linked banner."
While banners serve as the face of your profile, there are numerous reasons why they are also an effective tool for promoting it. When a user sees your profile, banners are the first thing that catches their eye; to make the most of those three seconds, make sure your banner reflects your objective, clarifies what you do/your brand, and helps you stand out from the crowd.
Pronunciation
While the feature requires you to pronounce your name, you can make use of it and add it to your profile as a bonus. How?
Instead of only recording your name's pronunciation, include a brief message for your audience.
Everyone likes a friendly greeting, and you can provide one with this handy tool.
Headline
Imagine it as a Google search bar, and that's exactly how it works when your target audience wants to contact you. The most important aspect of your profile is the headlines. This is where you'll put your keywords, which will help you connect with your target audience more easily.
People use the dashboard to search for a marketing expert, and you don't want to lose out on this SEO tip that will help you acquire more leads and connections.
Take a break and come up with a snappy tagline that answers the following questions:
Who are you?
What do you do? & Why do you do that?
Cover Story
The more you can humanize your profile, the better it is. Sometimes, the goal might seem a bit difficult to achieve if you and your targeted audience don’t have a good relationship with each other. In other words, it’s better to put yourself in front of the camera for your audience to build a relationship that is transparent and trustworthy.
To be confident about this feature, prepare a 30-second script that will convey to your viewers about your work, what are your goals and the problems you seek to solve in this world.
Here are a few pointers on how to get the perfect clip for your cover story;
Good lightning - Daylight is preferred
Camera at a one hand distance
Portrait angle
Presentable Attitude
Decent Attire
A smile on the face
About Section
What would you write if you have 2600 characters to work with, which might be anywhere from 370 to 650 words with spaces included, according to capitalize my title?
Treat this section as a summary of your adventure thus far. Include the most significant events and consequences that have shaped your life and led you to where you are now. Include it, no matter how minor the job was unless you can extract and type out some outstanding elements that will benefit your audience to know you better.
About's are just another way to get to know you a bit better. To ensure that you don't end up with a boring summary, include some storytelling and catchy phrases.
Your summary is the one spot where you can use words to characterise yourself, such as dates, titles, and so on. It's critical to emphasise what you want your audience to notice first, whether it's your professional choices, greatest accomplishments, or personality.
Start with 5 Ws and end with a CTA to make this section the most valuable.
Work Experience
“About” and “work experience”, do not confuse the two!!!
While about tells the summary of your story, your work experience section helps the audience to be backed by the tasks/facts that helped you achieve the very outcome.
A small brief of the tasks followed by pointers which will include the tasks/responsibilities that you performed followed by the result is a decent pitch.
A human brain like to witness the problem, find the solution and then draw a conclusion to it. Treat this section strategically.
Skills
The keyword game; that’s true.
It all comes down to how strategically you enter your keywords in order to enhance your chances of being noticed by your desired audience.
You can add at least 50 abilities to your profile on Linkedin, which will help your audience locate you more easily.
You must, however, only add skills that are applicable to your area. If you're applying for multiple jobs, for example, make sure your profile checks at least 60/65 per cent of the general job descriptions/positions.
Posts
Once you’ve covered all the above points, it’s time to dive into a huge pool of content and find out what works the best for you and your audience. Having a goal is primary and following topics or problems in order to achieve that very goal helps you keep your audience intact.
For example, if you're a job seeker, your primary goal will be to attract recruiters to your profile to check out your experiences, personality and mindset.
You might tap on sharing your experiences with your LinkedIn family, the potential problems you tend to solve in the role, your source of inspiration etc
Manier times, tagging a recruiter/industry/company helps in getting the attention of the talent department, which could be a boon for you. So folks, don’t forget to tag the team if the idea/solution is good.
Creators Mode
Another feature to help you stand out by enabling access to additional tools like LinkedIn Live and Newsletters, and reaching out to your audience in a new way.
Once you’ve enabled the creator mode, you get to add 5 hashtags that sums up your content strategy and what you talk about the most on your posts. Further, this feature helps your viewers understand your interests and passions. Make sure, you don’t miss out on this beautiful feature.
Feature Section
Don't forget to pin your greatest work to the feature section to highlight your accomplishments. Once you've done that, you'll be putting your best and most powerful foot forward. This area on its own is incredibly useful for generating leads, especially if the work you present is relevant to your objectives.
If the effort is done correctly, a strong LinkedIn profile could be a minor key to success.
Great share.
ReplyDeleteFeature section is the best. 💞